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Since the Skype Video Calling and Chat redesign launch a month agoyou may have noticed something missing from your Facebook lookng page. The Facebook Chat buddy list now only shows you the online status of a subset of your closest or most recently interacted with friends, around 20 on a screen of average size and resolution.
You can only determine if the rest of om friends are available to Chat by searching for them one by one. The redesign makes a bad tradeoff. Quick access to Chat with best friends is helpful, but search is far too inefficient a method of determining the online status of other friends.
Sure, people spend most of their time Chatting with close friends or people they frequently need to exchange information with, such as co-workers or teammates. The relevance-filtered buddy list is an especially big problem for users with abnormally high friend counts.
Its these power users and early adopters that are posting updates, tagging photos, and driving total time on site looking Facebook. Facebook should implement a combination of the relevance-filtered looking for a chat buddy on fb complete buddy list, similar to how the news feed has tabs for Top News and Most Recent.
The site has considered ways of eliminating the tabbed news feed because some users never leave the default Top News tab, but the buddy list is not an endless stream, it can be easily displayed in its entirety. Continue Reading.
By Josh Constine. Adweek Adweek.
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